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What is is a two-day regional conference dedicated to the application of practical digital and technological (ICT) solutions in the field of agriculture in the Western Balkans, focusing on the fruit, vegetable and wine growing sectors.

The event is designed as a series of presentations, panel discussions and practical examples that will provide representatives of these sectors with a comprehensive insight into the latest global trends and practical innovations in agricultural practice, science and technology, and the benefits they can bring in terms of sustainability and profitability of the agricultural sector ecosystem in the Western Balkans in the future.

Digital and technological solutions providers will have the opportunity to introduce their products and services to visitors at the mini-fair, while the second day of the event will be dedicated to the presentation of applied smart solutions through a visit to farms.

Green grapes on the vine in the vineyard. Vine and bunch of white grapes in garden the vineyard. green grapes in the vineyard field, Ripe green grapes ready for harvest. Agriculture grape farm.

What does the term digitalization of agriculture and AgriTech mean?

Advanced monitoring of primary production, the use of high precision technology in agriculture, the use of GIS/GPS technology, automation, “smart” irrigation, digital communication tools, and the application of farm resource planning platforms are just some of the innovative ways to achieve sustainable management in agri-food production. The end result of using these solutions is to optimize the use of agricultural resources and increase profitability. The application of these solutions in the agricultural sector is also known as AgriTech.


Our vision is to create an effective platform for education, experience, and knowledge sharing, as well as showcasing the best global and regional practices and trends in the field of digitalization and “smart” agriculture. One of our main objectives is also to enable the networking of all audiences interested in the field of AgriTech, and in particular the connection and collaboration between agricultural producers and providers of digital and technological (ICT) solutions.

We want to increase the application of digital and innovative solutions among regional actors in agribusiness through knowledge sharing, which would contribute to the improvement of all business processes and outcomes in the sector.

The exceptional potential of applying digital and technological (ICT) solutions to increase the efficiency and profitability of various economic sectors has already been widely recognized by the Western Balkan countries. Serbia and Montenegro have already developed national Smart Specialization Strategies (SSS), including the agricultural sector, while Northern Macedonia is in the process of developing its national strategy. However, the general conclusion is that the application of the available solutions in daily business, especially in the agricultural sector, is not yet satisfactory, which is the main reason for launching such initiatives.

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of Big Small Businesses Project and USAID Economic Development, Governance and Enterprise Growth Project and do not necessarily reflect the views of USAID or the United States Government.

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